RUKI helps to build company culture alongside its prototypes and products.

RUKI helps Sasha and entrepreneurs like her to incept their first products and eventually build a company around them. These products will reimagine sleep, food, medicine, family — all of life.

What they won’t do is unfold into
an all-consuming corporation. Products don’t need to last,
and neither do companies.

All they need to do is move
us forward.

What interests people born after 1995
in making things? What value do they see it bringing to their lives and the world around them?

We are the first culturally relevant companion to this generation
of hardware founders. Beyond our philosophy behind hardware development, we offer a six-part formula: idea → prototype → product → business → company → culture.

It's an incubator without the VC distraction. We are based in China, Shenzhen and provide all the necessary tools, information, technical and creative direction
to make things happen.